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Category: The Age of the Customer®

Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal three more analog human behavior principles to help you restart your business, including using proof sources, the seductiveness of scarcity, and anchoring.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal that our human customers receive our digital marketing attempts with human responses and we must focus on that with practices like “priming” with a key word, and leveraging the power of reciprocity.
Jim Blasingame
Jim Blasingame reveals how the digital and analog universes are currently colliding in a more disruptive way than ever, and what you must do to be able to adopt technology while still being relevant to analog customers.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to offer her perspective on how we maintain relevance as we attempt to serve customers in the post-pandemic reset of the marketplace.
Paul Cherry
Paul Cherry joins Jim Blasingame to focus on reconnecting with customers for the post-pandemic period by talking about what help they need serving their customers.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings – customers -- they want to buy their stuff.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
Jim Blasingame
Jim Blasingame reveals the difference between what customers need and what they want, and how you can make a very nice living delivering that difference, if you charge for it.
Deb Calvert
Deb Calvert joins Jim Blasingame to discuss how to earn the admiration of customers so they become your biggest promoters, which also causes them to cut you some slack if – when – you make a mistake.

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