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Category: The Age of the Customer®

Ilise Benun
Ilise Benun joins Jim Blasingame to reveal how to use high tech to learn about customer expectations, and then deliver a print version of your proposed solution offering.
Scott Powell
Scott Powell joins Jim Blasingame to reveal that small businesses have to focus on their “special sauce” of technical support and customized service emphasizing high touch with high tech in order to compete in the 21st century.
Scott Powell
Scott Powell joins Jim Blasingame to reveal the unnatural and unprecedented advantage companies like Facebook, Google, and especially Amazon have over Main Street small businesses, and what can be done to level the playing field.
Allen Adamson
Allen Adamson joins Jim Blasingame to reveal why watching competitors as your guide to future behavior is a plan for extinction, and that being relevant to customers is the key to sustained success.
Allen Adamson
Allen Adamson joins Jim Blasingame to reveal the concept of Shift Ahead, which is to lead change in such a way that you’re taking action ahead of the rest of the marketplace, more in line with customer expectations.
Jim Blasingame
Jim Blasingame reveals how businesses are evaluated today, which is different from word-of-mouth, and how UGC produces the “Nu-uh” effect that keeps your brand message honest.
Paul Goldner
Paul Goldner joins Jim Blasingame to reveal that customers are increasingly drawn to brands that are closest to where the value is delivered, which is good news for small business.
Deb Calvert
Deb Calvert joins Jim Blasingame to reveal that when sales organizations are frustrated with performance today, it’s probably because they’ve lost touch with the expectations of their customers.
Jay Baer
Jay Baer joins Jim Blasingame to reveal why, in this world of high tech connectivity, we still prefer to connect with and converse with each other on levels that spring from our humanity.
Jay Baer
Jay Baer joins Jim Blasingame to reveal how word-of-mouth is still responsible for almost one-fifth of the U.S. economy, and why analog humans continue to gravitate to it, in the face of sexy new technology.

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