Interviews RSS Feed

Category: The Age of the Customer®

Jim Blasingame
Jim Blasingame reveals the concept of conflicting expectations by customers, especially digital and health expectations, and how to stay relevant when these conflict and override the classic value proposition.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Jim Blasingame
Jim Blasingame defines how relevance is determined in an agnostic marketplace, and what you have to do to manage not becoming irrelevant.
Ruth King
Ruth King joins Jim Blasingame to reveal the power of helping your business customers help their customers, and why this strategy is more powerful post-pandemic than ever before.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal three more analog human behavior principles to help you restart your business, including using proof sources, the seductiveness of scarcity, and anchoring.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal that our human customers receive our digital marketing attempts with human responses and we must focus on that with practices like “priming” with a key word, and leveraging the power of reciprocity.
Jim Blasingame
Jim Blasingame reveals how the digital and analog universes are currently colliding in a more disruptive way than ever, and what you must do to be able to adopt technology while still being relevant to analog customers.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to offer her perspective on how we maintain relevance as we attempt to serve customers in the post-pandemic reset of the marketplace.
Paul Cherry
Paul Cherry joins Jim Blasingame to focus on reconnecting with customers for the post-pandemic period by talking about what help they need serving their customers.

Browse by category