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Category: The Age of the Customer®

Alan See
Alan See joins Jim Blasingame to reveal how to deliver your special sauce to customers in the digital age by creating micro-videos where you tell stories that are relevant to them.
Bill Schley
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.
Bill Schley
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.
Jim Blasingame
Jim Blasingame reveals the concept of conflicting expectations by customers, especially digital and health expectations, and how to stay relevant when these conflict and override the classic value proposition.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Dawn Fotopulos
Dawn Fotopulos joins Jim Blasingame to reveal the number of prospects who only use a mobile device to surf the web, and without that capability, your business becomes increasingly irrelevant.
Jim Blasingame
Jim Blasingame defines how relevance is determined in an agnostic marketplace, and what you have to do to manage not becoming irrelevant.
Ruth King
Ruth King joins Jim Blasingame to reveal the power of helping your business customers help their customers, and why this strategy is more powerful post-pandemic than ever before.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal three more analog human behavior principles to help you restart your business, including using proof sources, the seductiveness of scarcity, and anchoring.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal that our human customers receive our digital marketing attempts with human responses and we must focus on that with practices like “priming” with a key word, and leveraging the power of reciprocity.

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