The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Ruth King
Ruth King joins Jim Blasingame to reveal the power of helping your business customers help their customers, and why this strategy is more powerful post-pandemic than ever before.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal three more analog human behavior principles to help you restart your business, including using proof sources, the seductiveness of scarcity, and anchoring.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal that our human customers receive our digital marketing attempts with human responses and we must focus on that with practices like “priming” with a key word, and leveraging the power of reciprocity.
Jim Blasingame
Jim Blasingame reveals how the digital and analog universes are currently colliding in a more disruptive way than ever, and what you must do to be able to adopt technology while still being relevant to analog customers.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to offer her perspective on how we maintain relevance as we attempt to serve customers in the post-pandemic reset of the marketplace.
Paul Cherry
Paul Cherry joins Jim Blasingame to focus on reconnecting with customers for the post-pandemic period by talking about what help they need serving their customers.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to discuss how to work with entrepreneurs who may get so focused on what they offer that they lose sight of the human beings – customers -- they want to buy their stuff.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
Jim Blasingame
Jim Blasingame reveals the difference between what customers need and what they want, and how you can make a very nice living delivering that difference, if you charge for it.