The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Sean Doyle
Sean Doyle joins Jim Blasingame to reveal how to identify the pain your prospects and customers are feeling so you can address it in your marketing strategy.
Sean Doyle
Sean Doyle joins Jim Blasingame to reveal some of the steps to take to identify prospect pain and establish a marketing strategy around stopping it.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal why small business evolution should be about customer expectations rather than the latest adaptation by the big boxes and online e-tailers.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal how to think about marketplace natural selection so you can adapt, mutate and survive.
Pamela Harper
Pam Harper joins Jim Blasingame to reveal some of the growth elements that present themselves in an expanding economy, especially as you’ll find in the evolving expectations of customers.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
Deb Calvert
Deb Calvert joins Jim Blasingame to reveal how getting out of your own way and learning about the world outside of your four walls will help you avoid becoming hide-bound and uncompetitive.
Deb Calvert
Deb Calvert joins Jim Blasingame to discuss how acquiring leads in The Age of the Customer has changed, but once you convert them to a prospect, closing the sale is still tied pretty closely to classic selling fundamentals.
Allen Adamson
Allen Adamson joins Jim Blasingame to reveal why branding today must include the ability to convey a story that is relevant to prospects the first time, and to get customers to come back and tell their friends.
Allen Adamson
Allen Adamson joins Jim Blasingame to reveal why branding has evolved into the requirement that a brand can’t just present an impression, it must prove to customers that it is relevant to them.