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Category: The Age of the Customer®

Julie Thomas
Julie Thomas joins Jim Blasingame to report on research that shows many B2B salespeople have a fear of calling on prospects, largely because they’re not trained to lead with relevance for the prospect.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
Sean Doyle
Sean Doyle joins Jim Blasingame to reveal how to identify the pain your prospects and customers are feeling so you can address it in your marketing strategy.
Sean Doyle
Sean Doyle joins Jim Blasingame to reveal some of the steps to take to identify prospect pain and establish a marketing strategy around stopping it.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal why small business evolution should be about customer expectations rather than the latest adaptation by the big boxes and online e-tailers.
Tom Asacker
Tom Asacker joins Jim Blasingame to reveal how to think about marketplace natural selection so you can adapt, mutate and survive.
Pamela Harper
Pam Harper joins Jim Blasingame to reveal some of the growth elements that present themselves in an expanding economy, especially as you’ll find in the evolving expectations of customers.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal how to cause customers and prospects to see your company as a thought-leader by providing them with the results of closed-loop discovery surveys that are relevant to each one.
Deb Calvert
Deb Calvert joins Jim Blasingame to reveal how getting out of your own way and learning about the world outside of your four walls will help you avoid becoming hide-bound and uncompetitive.
Deb Calvert
Deb Calvert joins Jim Blasingame to discuss how acquiring leads in The Age of the Customer has changed, but once you convert them to a prospect, closing the sale is still tied pretty closely to classic selling fundamentals.

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