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Category: Marketing, Branding, Advertising

George  Troy
George Troy joins Jim Blasingame to remind that the fundamentals won’t change in the post-pandemic economy, including being flexible, shifting to new opportunities, and offering at least online shopping, if not e-commerce.
Marc Lieberstein
Marc Lieberstein joins Jim Blasingame to reveal how a franchise relationship works between a franchisor and franchisee, and how that creates a consistent product customers can count on wherever they find it.
Paul  Angles
Paul Angles joins Jim Blasingame to discuss the power of leadership in taking care of customers mid and post-pandemic.
Kristin  Zhivago
Kristin Zhivago joins Jim Blasingame to discuss how to use the state-of-mind of customers as a basis for your marketing messaging, including their desire for peace of mind.
Kristin  Zhivago
Kristin Zhivago joins Jim Blasingame to reveal the power of letting your customers provide your marketing message, including what you know about their experience with your business and products.
Pam Danziger
Pam Danziger joins Jim Blasingame to reveal some of the things to do to survive the pandemic, including avoiding an inventory mistake called the paradox of choice, which is spreading your inventory cash over too many options.
Pam Danziger
Pam Danziger joins Jim Blasingame to report on the great difficulty still being experienced by small business retailers across the U.S., and what has to be done to pivot to what customers expect in the post-pandemic world.
Rick Mathieson
Rick Mathieson joins Jim Blasingame to reveal more marketing pivots to employ to help your business survive into next year, including playing into your differences.
Rick Mathieson
Rick Mathieson joins Jim Blasingame to reveal some of the new ways to think about reaching customers as we move into the next phase of the post-pandemic economy, including how to capitalize on chaos.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to reveal some of the role playing you can do with your employees to help them address competitive offers customers bring up that sound like a good deal, but probably aren’t.

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