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Category: Marketing, Branding, Advertising

Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal the power of making your brand message clear that you not only have an important story to tell about your business, but you’re also taking a safety and peace of mind leadership position.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal that branding is still important during a pandemic, and even though delivering your brand is more challenging now, when done right, a pandemic-sensitive message can have long-lasting impact.
Grant Leboff
Grant Leboff joins Jim Blasingame to reveal how face-to-face retail will fair against the growth of e-commerce, plus what will be the role of salespeople in the post-pandemic economy.
Grant Leboff
Grant Leboff joins Jim Blasingame to discuss the trends in how customers want to connect, as well as how their expectations are changing, and in some cases even conflicting with classic value propositions.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal the power of making your brand message clear that you not only have an important story to tell about your business, but you’re also taking a safety and peace of mind leadership position.
Catherine Kaputa
Catherine Kaputa joins Jim Blasingame to reveal that branding is still important during a pandemic, and even though delivering your brand is more challenging now, when done right, a pandemic-sensitive message can have long-lasting impact.
George  Troy
George Troy joins Jim Blasingame to remind that the fundamentals won’t change in the post-pandemic economy, including being flexible, shifting to new opportunities, and offering at least online shopping, if not e-commerce.
Bill Schley
Bill Schley joins Jim Blasingame to reveal the power of creating a brand message that demonstrates you make a difference in a customer’s life, and not just a snappy slogan.
Bill Schley
Bill Schley joins Jim Blasingame to reveal how to default our marketing strategy to the fundamentals of branding that have been valid for generations, including focusing on the eight human wants.
Robert Bly
Robert Bly joins Jim Blasingame to discuss why our marketing messaging and customer service must take into consideration that customer sensitivity is more heightened than before about safety and values.

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