Bill Schley

Bill Schley

Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.

Interviews with Bill Schley»See allInterviews RSS Feed

Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.
Bill Schley joins Jim Blasingame to reveal the power of telling stories that are based in real life and truth, and that will always be attached to your name in the head of the prospect or customer.
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.