Bill Schley

Bill Schley

Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.

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Bill Schley joins Jim Blasingame to reveal the power of marketing fundamentals, and the three Ws of marketing that represent whether and why people buy from you.
Bill Schley joins Jim Blasingame to reveal why knowing the fundamentals of marketing, that focuses on what real people want, must be included in your new marketing strategies.
Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.