Bill Schley

Bill Schley

Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.

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Bill Schley joins Jim Blasingame to reveal that until you can really differentiate your brand from others in the mind of customers, you don’t have a brand that will deliver consistently.
Bill Schley joins Jim Blasingame to reveal the fact that there is nothing new about how to create and execute a brand and a brand message. It’s still about the human requirement of trust.
Bill Schley joins Jim Blasingame to reveal why you need to know that a tag line says something that differentiates you from others, while a slogan could be used by anyone.