Bill Schley

Bill Schley

Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.

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Bill Schley joins Jim Blasingame to reveal that if you want to stay relevant – especially in a post-pandemic economy—you have to answer these questions from customers: what do you sell?; why do I need it?; and why should I buy it from you?
Bill Schley joins Jim Blasingame to remind us that a brand is “a difference attached to your name,” and how to leverage that power in a post-pandemic marketplace.
Bill Schley joins Jim Blasingame to reveal that if you want to stay relevant – especially in a post-pandemic economy—you have to answer these questions from customers: what do you sell?; why do I need it?; and why should I buy it from you?