Lynn talks with Jim about how to build a small business brand from scratch.

On the ninth anniversary of the Small Business Advocate Show, Ken talks about Generation Y and what this generation will mean for 21st century small businesses, as customers, as owners and as employees.

Ilise joins Jim to help celebrate Jim's ninth anniversary of the show and they talk about what shy people should think about as the holiday events are approaching.

Kim talks with Jim about how to add value to your brand by adopting a cause that you feel passionate about and letting the marketplace know that your company is a supporter, and then backing up that position with actions and contributions.

Jane and Jean join Jim to talk about the cost and benefit of business networking and how much helping other people can help define your brand.

Catherine joins Jim to talk about the power of defining your own brands though differentiation.

Pam joins Jim to talk about what we have to do to get people to do business with us, and then to come back an do it again.

Allison joins Jim to discuss how small businesses can get their marketing and advertising messages to cut through all of the clutter.

Ilise and Jim talk about how to build confidence and why even if you like being shy, it might be holding you back.

Tom and Jim talk about how to use the management failures of others as a clinic on what not to do. They move on to talk about the things you must do to differentiate your company in the 21st century cluttered marketplace.