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Category: Marketing, Branding, Advertising

Pam Danziger
Pam Danziger joins Jim Blasingame to reveal some of the things to do to survive the pandemic, including avoiding an inventory mistake called the paradox of choice, which is spreading your inventory cash over too many options.
Pam Danziger
Pam Danziger joins Jim Blasingame to report on the great difficulty still being experienced by small business retailers across the U.S., and what has to be done to pivot to what customers expect in the post-pandemic world.
Rick Mathieson
Rick Mathieson joins Jim Blasingame to reveal more marketing pivots to employ to help your business survive into next year, including playing into your differences.
Rick Mathieson
Rick Mathieson joins Jim Blasingame to reveal some of the new ways to think about reaching customers as we move into the next phase of the post-pandemic economy, including how to capitalize on chaos.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to reveal some of the role playing you can do with your employees to help them address competitive offers customers bring up that sound like a good deal, but probably aren’t.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to reveal how getting multiple positive customer reviews is the best way to fight a deep discount campaign from a competitor.
Ellen Rohr
Ellen Rohr joins Jim Blasingame to discuss how some competitors offer deep discounts which aren’t necessarily what’s best for the customer, and how to help them make that evaluation.
Chip Bell
Chip Bell joins Jim Blasingame to reveal the creative power of discovering how your customer’s imagination can contribute to how you do business going forward.
Robert Bly
Robert Bly joins Jim Blasingame to discuss why our marketing messaging and customer service must take into consideration that customer sensitivity is more heightened than before about safety and values.
Robert Bly
Robert Bly joins Jim Blasingame to help get your business better aligned with the post-pandemic marketplace with suggestions on how to talk with customers in your marketing, instead of to them.

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