Ilise Benun

Ilise Benun

Founder of Marketing Mentor, a national speaker and author of several books including, Stop Pushing Me Around,Public Relations for Dummies, The Art of Self Promotion, Self Promotion Online, and Designing Websites:// for Every Audience.

Interviews with Ilise Benun»See allInterviews RSS Feed

Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.
Ilise Benun joins Jim Blasingame to discuss how to approach a prospect with the strategy of identifying their most pressing issue – pain point – and helping them with that, including how to get yourself in that position.
Ilise Benun joins Jim Blasingame to discuss how to focus content marketing after you’ve discovered what the most pressing issue for each customer is.