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Category: Marketing, Branding, Advertising

Ilise Benun
Jim and Ilise discuss how to get the most out of your website. Ilise helps identify the different web users who will be using your website.
Jeffrey Dobkin
Jim and Jeffrey talk about marketing on the internet. They also talk about how far the internet has come since the beginning when there was so much "hype". They discuss how many companies are doing well with the internet.
Karen Post
Karen talks to Jim about her brand, "The Branding Diva". They go on to talk about why branding is important.
Ed joins Jim on the show for the first time. Ed lets small businees owners know why it is important to build instincts in order to market products. He talks about who influentials are and how to identify and attract them. Ed and Jim talk about how these people influence other people.
Bob Dilenschneider
Bob joins Jim to talk about the Dilenschneider Group's trend report, in it's 12th edition. They forecast 2003's global trends. They go on to talk about what challenges people over 50 will face in the year to come.
Jim and Peter talk about the concept of branding and how personal branding can get things done for your business.
Philip Nulman
Phil and Jim talk about how to be successful in the marketplace as a "David" competing with the "Goliaths". They discuss the importance of identifying a niche in your marketplace that the "Big Box" companies can't fill, and developing a marketing strategy around that opportunity. Jim and Phil stress focusing on service and value, not price.
Ilise Benun
Ilise talks with Jim about how to use email as a way to market our small businesses. The discussion includes understanding the terminology, and the challenges of making the email you are sending become a priority for the recipient. They also discuss the difference between an ezine and electronic newsletter.
Paula Lovell
Paula begins her visit with a report from a study that demonstrates a significant growth in women-owned businesses in the marketplace. They also talk about issues regarding the minority and disadvantaged sectors of the marketplace. Next they discuss guerilla marketing, what it is, and how to conduct it.
Ken Gronbach
Ken talks with Jim about the importance of understanding the effects of demographics in small business.

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