Interviews RSS Feed

Category: Marketing, Branding, Advertising

Ilise Benun
Jim and Ilise continue their series on how to successfully conduct word-of-mouth marketing.
Jim and Gene talk about Ruby's Inn and Bryce Canyon. They also talk about family businesses and the hotel industry.
Dr. Jean Wilcox
Dr. Jane Cameron
Jean and Jane join Jim to talk about some of the opportunities as well as pitfalls of e-marketing.
Sean Doyle
Sean and Jim discuss why every small business should actively position themselves in the marketplace, as opposed to letting it happen by default, or worse, by your competitors.
Kim Castle
In her first visit with Jim, Kim talks about the keys to building a powerful small business brand.
Ilise Benun
Ilise and Jim continue a mini-series on the best way to get and use customer testimonials.
Karen Post
Karen and Jim talk about how one of the key components of having and maintaining a strong brand is to create a positive and compelling experience when our customers do business with us.
Jeffrey Dobkin
On his fifth anniversary with Jim's Brain Trust, Jeff talks with Jim about small business marketing.
Ilise Benun
Ilise and Jim discuss how to develop customer testimonials and how to use them in your marketing activity.
Peter Meyer
Peter and Jim discuss the importance of making sure our mission statement, and any communication with the marketplace, focuses on what's in it for customers. Peter says to say "you" instead of "we."

Browse by category