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Category: Marketing, Branding, Advertising

Jeffrey Dobkin
Jeff and Jim talk about the things to consider when you want to protect an invention or an idea. A patent may be your best course of action, or maybe not.
Bob Negen
Bob and Jim talk about the importance of staying in touch with your customers by building community through email marketing.
Tom Antion
Tom and Jim discuss the benefits of a small business conducting electronic marketing the right way.
Peter joins Jim for the first time to talk about all of the online resources that are available to small businesses to help them do a better job of finding and hiring the right employees. Peter introduces Jim's audience to some brand new tools.
Jay Mincks
Jay joins Jim live at the Administaff Small Business Classic near Houston to talk about running a big-time sales and marketing organization.
Sean Doyle
Sean and Jim discuss what small business branding is -- and isn't. They go on to talk about how you can make sure you're brand message represents what customers will find when they get to your business.
Ilise Benun
Ilise explains to Jim talk about the difference between being introverted and being shy. They go on to talk about how to overcome shyness so that it doesn't hold you back professionally and socially.
Kim Castle
Kim and Jim talk about why small businesses not only can have brands, too, but why they must define their brands themselves, rather than letting the competition do it for them.
Scott Swedenburg
Scott and Jim discuss why all small businesses should do a periodic audit of all marketing efforts to update it and keep it relevant to what's important to our customers, rather than to us. Everything we do should be about what's in it for our customers.
Dr. Jean Wilcox
Dr. Jane Cameron
Jean and Jane join Jim for another round of discussion about small business branding. Today's conversation was around different branding elements that may be overlooked, like telling stories, and scents. <br></["br"]>

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