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Category: Marketing, Branding, Advertising

Bill Schley
What is your business' BIG IDEA? Do you have one? Bill joins Jim to talk about how to realize that your big idea is your own brand. This could turn your business around -- don't miss it.
Tom Asacker
Now that you have a brand -- you do have a brand, don't you -- Tom talks with Jim about how to communicate that brand to the 21st century customer.
Jorian Clarke
You've heard about Web 2.0, well Jorian Clarke talks with Jim Blasingame about Web 3.0 and explains how small businesses can use it right now to reach and serve customers better during an interview on the small business radio program, The Small Business Advocate Show.
Dr. Jean Wilcox
Dr. Jane Cameron
You know about branding, but do you know how to do it on the Web? Jane and Jean join Jim to talk about how to put our best brand foot forward online.
Robert Bly
Would you like to make money while you sleep? Bob joins Jim to talk about how to have an online marketing business, and keep your day job until you get it going.
If something unfortunate happened with your business and it became public knowledge, what would be your response to the press, to the public? Randi joins Jim to talk about how to be prepared for such an event -- which does happen to small businesses, too.
Jan Norman
Marketing is one of the most important management fundamentals and one of the areas that small businesses need to work on, and Jan and Jim talk about how to start small and grow into a professional management strategy.
Ken Gronbach
Small businesses should pay more attention to the generational and demographic forces, and Ken and Jim talk about some of the issues that will encourage and help you incorporate this discipline in your own marketing strategy.
Catherine Kaputa
What's the difference between a business' brand and it's owner's personal brand? How is a small business brand different from big business? Listen as Catherine and Jim talk about these topics and provide answers that will help you.
Ken Leebow
Online video is all the rage, but could it be a marketing tool for your small business? Listen as Ken talks with Jim about some ideas on how you can used video as part of your marketing strategy.

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