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Category: Marketing, Branding, Advertising

Tom Asacker
Tom and Jim talk about how to make sure the conversation you're having in your head about how your small business attracts customers is compatible with the one your customers are having in their heads about what they want.
Joseph Jaffe
Joe and Jim talk about how the advertising landscape has changed in the 21st century, and what small business owners need to know to make better advertising decisions.
You have insurance on your assets. You lock the doors to your business. Why don't you backup the files on your computer hard-drive? Ben and Jim discuss this issue, including all of the new and different ways to protect yourself from losing your intellectual property. It's easy today, and it doesn't cost a lot of money.
Peter Meyer
Peter and Jim talk about the difference between doing business with consumers and doing business with other businesses, or B2B selling. Peter says to make sure we find out what businesses need before we presume that we have a solution.
Dr. Jane Cameron
Jean and Jane join Jim for another round of discussion about small business branding. Today's conversation was around different branding elements that may be overlooked, like telling stories, and scents.
Jeffrey Dobkin
Jeff and Jim discuss the difference between marketing and advertising, and the how to buy advertising, as well as how to negotiate discounts when making media buys.
Karen Post
Karen and Jim talk about ways to leverage your brand without advertising.
Pam Danziger
Pam and Jim discuss how to succeed in retail by providing customers with a memorable experience.
Ilise Benun
Ilise and Jim discuss why networking is essential to business success.
Bob Dilenschneider
Bob and Jim discuss the heroes of our history and what it means to be a hero in the 21st century.

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