Tom Asacker

Tom Asacker

Tom Asacker is a writer, brand strategist and public speaker. His philosophies are outlined in several of his books, including A Clear Eye for Branding, Sandbox Wisdom, A Little Less Conversation, and The Business of Belief. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program.
Web Sites:
www.acleareye.com

Interviews with Tom Asacker»See allInterviews RSS Feed

Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.
Tom Asacker joins Jim Blasingame to reveal that today customers are ruling you in or out based on how they feel about you – your relevance – before they know if you have value to them.
Tom Asacker joins Jim Blasingame to reveal that your identity is tied up in the story you’re telling yourself and the world, and why you should be careful if it’s becoming too comfortable.