Tom Asacker

Tom Asacker

Tom Asacker is a writer, brand strategist and public speaker. His philosophies are outlined in several of his books, including A Clear Eye for Branding, Sandbox Wisdom, A Little Less Conversation, and The Business of Belief. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program.
Web Sites:
www.acleareye.com

Interviews with Tom Asacker»See allInterviews RSS Feed

Tom Asacker joins Jim Blasingame to reveal that the only thing that differentiates a business from customers is how they’re made to feel about the experience, everything else is a commodity.
Tom Asacker joins Jim Blasingame to remind us that every customer is a gift for which we should always be grateful, and train our people to do the same. Why in God’s name is it still necessary to talk about this?
Tom Asacker joins Jim Blasingame to discuss the resistance or ignorance of businesses to adjust to the new paradigm of relevance being more compelling for customers than your value proposition.