Catherine Kaputa

Catherine Kaputa

Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Branding tips for 2020
Catherine Kaputa joins Jim Blasingame to share some branding tips for the new year.
Catherine Kaputa joins Jim Blasingame to report on the Uber brand and business model as it disrupts the hidebound taxi industry around the world and deals with government impediments.
Catherine Kaputa joins Jim Blasingame to reveal why even brands that have a lot of money and hype, like We Work and Juul, behind them can’t survive if they have a bad business model and/or a defective product.