Brain Trust member Catherine Kaputa discusses and analyzes some of the differences between male and female entrepreneurs and their powers of branding. » More
Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.
Category: Marketing, Branding, Advertising
Interviews with Catherine Kaputa»See all
Catherine Kaputa joins Jim Blasingame to discuss some of the improvement opportunities that will be on the plate of the proposed SBA administrator, Linda McMahon.
Catherine Kaputa joins Jim Blasingame to report that trends we can expect to see in the New Year include more freelancing and teleworking, plus more big data for small business hiring.
Catherine Kaputa joins Jim Blasingame to point out that, unlike voters for president this year, customers don’t have to hold their noses when they get ready to purchase what they want – they have other choices.