Catherine Kaputa

Catherine Kaputa

Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Catherine Kaputa joins Jim Blasingame to report that you’re not supposed to know the answers to everything, so don’t be afraid to look stupid -- ask the questions.
Catherine Kaputa joins Jim Blasingame to report on how the Cousins Maine Lobster Company used a naming strategy that helped them not only get more business, but to also get noticed for PR purposes.
Catherine Kaputa joins Jim Blasingame to report on key success steps that Cousins Maine Lobster Company stayed focused on, which helped them to survive.