Catherine Kaputa

Catherine Kaputa

Catherine Kaputa is a brand strategist, speaker and president of SelfBrand. She is the author of You Are a Brand, In Person and Online: How Smart People Brand Themselves for Success, Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand and Women Who Brand: How Smart Women Promote Themselves and Get Ahead.

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Catherine Kaputa joins Jim Blasingame to reveal that your numbers have to be attributed to some market research, especially if you have actual sales.
Catherine Kaputa joins Jim Blasingame to reveal that if you expect an investor to take your seriously, you have to be able to convey the essence of your value proposition in a very short sentence.
Catherine Kaputa joins Jim Blasingame to reveal 10 ways you can make sure your customers are happy and feel special every single time.