Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

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The unprecedented Main Street retail opportunity
Pam Danziger joins Jim Blasingame to remind you about the unprecedented retreat of legacy retailers from Main Street, and the opportunity for small retailers to fill that void.
Pam Danziger joins Jim Blasingame to reveal three New Year resolutions that will get more sales, including being active in the community, know your gross profit, and don’t get stuck in a rut.
Pam Danziger joins Jim Blasingame to reveal three New Year resolutions for Main Street retailers to use all year, including people first, merchandise with stories, and stay up-to-date with technology.