Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

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Pam Danziger joins Jim Blasingame to reveal some of the things to do to survive the pandemic, including avoiding an inventory mistake called the paradox of choice, which is spreading your inventory cash over too many options.
Pam Danziger joins Jim Blasingame to report on the great difficulty still being experienced by small business retailers across the U.S., and what has to be done to pivot to what customers expect in the post-pandemic world.
Pam Danziger joins Jim Blasingame to reveal some of the things to do to survive the pandemic, including avoiding an inventory mistake called the paradox of choice, which is spreading your inventory cash over too many options.