Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to reveal that if you want to take advantage of the retail vacuum being created by retreating big retailers, you have to step in with both high touch service and high tech capability.
Pam Danziger joins Jim Blasingame to reveal why there is a retail vacuum being created right now by retreating large retailers and how small businesses can fill that vacuum.
Pam Danziger joins Jim Blasingame to reveal the power of keeping your retail strategy focused on the personal expectations of your customers, which are changing every day.