Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to discuss the values and expectations of Gen Y, and why marketing to them is different than any other generation in history.
Pam Danziger joins Jim Blasingame to reveal the different ways the Millennial generation is impacting marriage, from societal to economic.
Pam Danziger joins Jim Blasingame to reveal three New Year resolutions that will get more sales, including being active in the community, know your gross profit, and don’t get stuck in a rut.