Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to reveal some of the lessons small businesses can learn from Amazon, including how to tie customers to you long term.
Pam Danziger joins Jim Blasingame to discuss Amazon Prime Day and how it has multi-faceted impact on the Main Street small business sector.
Pam Danziger joins Jim Blasingame to report on the potential positive impact that the older Baby Boomer generation and the immigrant population will contribute to a growing economy.