Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to report that for Main Street retailers, the recovery to pre-pandemic levels will be long, arduous and expensive, and her thoughts on how to survive by staying relevant.
Pam Danziger joins Jim Blasingame to report on the fact that the coronavirus shutdown cost Main Street retailers over $100 billion in sales that got shifted to online sellers.
Pam Danziger joins Jim Blasingame to discuss some of the new expectations of affluent customers, including personalization, customization, and other post-pandemic steps, and why you should charge for these extras.