Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

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Pam Danziger joins Jim Blasingame to reveal that any Main Street retailer intending to survive in 2021 and beyond will have to come to terms with doing whatever is so customized that only a small business can do, and a giant like Amazon can’t.
Pam Danziger joins Jim Blasingame to report on the devastation Main Street retailers had in 2020 as a result of the coronavirus shutdowns.
Pam Danziger joins Jim Blasingame to reveal that any Main Street retailer intending to survive in 2021 and beyond will have to come to terms with doing whatever is so customized that only a small business can do, and a giant like Amazon can’t.