Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to report on recent research that shows Millennial women are less likely than their mothers to go to work full time, partially because they seem to be less materialistic.
Pam Danziger joins Jim Blasingame to report on new research that shows shifts in how people are living, sheltering and marrying.
Pam Danziger joins Jim Blasingame to report on recent research that indicates demographic changes are reducing some customer profiles on Main Street, especially regarding the Middle Class.