Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to encourage small businesses to do business with Amazon and other large e-commerce firms, but to never trust them to do anything in your interest.
Pam Danziger joins Jim Blasingame to report on how Amazon’s acquisition of Whole Foods, plus Wal-Mart’s acquisitions are setting these organizations to attempt to further dominate the e-commerce space.
Pam Danziger joins Jim Blasingame to report on the unprecedented retreat by legacy retailers from Main Street and the implications that holds for small retailers.