Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.
Category: Marketing, Branding, Advertising
Interviews with Pam Danziger»See all
Pam Danziger joins Jim Blasingame to reveal the power of keeping your retail strategy focused on the personal expectations of your customers, which are changing every day.
Pam Danziger joins Jim Blasingame to report on the retail vacuum that can be claimed by small retailers as a result of the collapse of retail giants like Sears and Macy’s.
Pam Danziger joins Jim Blasingame to remind you that in an age when customers can get whatever they want, and at whatever price they want to pay, they’re looking for a shopping experience that is relevant to them.