Pam Danziger

Pam Danziger

Pamela Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. She is the author of Putting the Luxe Back in Luxury: How New Consumer Values are Redefining The Way We Market Luxury, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior.

Interviews with Pam Danziger»See allInterviews RSS Feed

Pam Danziger joins Jim Blasingame to reveal that the small businesses that will outlast the current consolidation in the big electronic retailers are the ones who create a distinctive brand image.
Pam Danziger joins Jim Blasingame to reveal several reasons why the merger of the two big home-shopping networks don’t have to have a negative impact on Main Street retailers.
Pam Danziger joins Jim Blasingame to report on what the impact may be now that the two big home-shopping networks have merged.