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Category: Marketing, Branding, Advertising

Robert Gordman
What can small businesses learn from the results of a retail customer survey? Robert Gordman joins Jim Blasingame to report on a recent retail survey and what can be learned about what customers want.
Ruth Sherman
How you make contact with your prospects and customers is critical. Ruth Sherman joins Jim Blasingame to talk about why, especially in a slow economy, we should be connecting with customers and prospects the old fashioned way - face-to-face.
Jim Blasingame
For the past several years, Jim Blasingame has made annual predictions. But unlike many prognosticators, Jim returns at the end of the year to compare his predictions to reality. Listen as Jim reveals his 2008 predictions and his score.
Paul Facella
What lessons can small business owners learn from the experiences of McDonalds? Paul Facella gives Jim Blasingame explains what made McDonalds great, including courage, leadership and team-building.
Rob Jolles
What should you focus on in your small business? Rob Jolles gives Jim Blasingame some advice on being more practical with customers and less process and analytical oriented.
Lois Geller
How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.
Don Cooper
Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.
Bill Glynn
Should a small business focus on public relations even in a recession? Bill Glynn joins Jim Blasingame to talk about how to survive the recession, including the need to have a public relations strategy.
Kim Castle
What are customers looking for in this recession? Kim Castle talks with Jim Blasingame about how to strengthen your brand by being real and honest, and letting customers that you understand the challenges they're facing.
Patricia Weber
How much can small businesses learn from introverts in a recession? Pat Weber and Jim Blasingame discuss their thoughts on surviving the recession, including some of the characteristics of introverts.

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