Interviews RSS Feed

Category: Marketing, Branding, Advertising

Robert Bly
Small businesses can't afford to go dark on their prospects and customers just because the economy is slow. Bob Bly and Jim Blasingame discuss how to maintain your marketing momentum through email marketing.
Jim Champy
The best way to beat the competition is to not worry about them and spend more time thinking about your customers. Jim Champy talks with Jim Blasingame about how to make sure you're the competitor every9one is watching.
Carolyn Rhinebarger
One-to-one marketing for small business should be incorporated into your marketing strategy, according to Carolyn Rhinebarger, as she talks with Jim Blasingame and offer some tips and best practices.
Jim Baldwin
It's not enough for a small business to just have a website; it must be optimized so customers can find you on search engines. Jim Baldwin joins Jim Blasingame to explain how to get your website optimized.
Kevin Ashley
What are some things to think about regarding giving all year, not just during the holidays? Kevin Ashley joins Jim Blasingame to talk about charitable gifts at Christmas time.
Bob Kustka
How can a small business prepare for the next economic expansion?Bob Kustka joins Jim Blasingame with advice on how to look beyond the current economic turmoil and prepare for prosperity.
Mark Mayberry
How do you know how far to go with customer demands? Mark Mayberry and Jim Blasingame talk about customer service levels that can push your operating envelope.
Jeff Zbar
When should a small business think about a social media strategy and what should that look like? Jeff Zbar and Jim Blasingame talk about how to think about social media and how to develop a strategy.
John Quelch
What does marketing have to do with democracy? John Quelch talks with Jim Blasingame about why 21st century marketing should be more about customer relationships than what you want to sell.
Maia Sisk
How will businesses use social networking to their advantage? Maia Sisk talks with Jim Blasingame about the business angle for social networking, including cloud computing and software as a service.

Browse by category