Ruth King

Ruth King

CEO, ProfitabilityChannel.com and author of The Ugly Truth about Small Business, The Ugly Truth about Managing Employees, and the recently released, The Courage to be Profitable.

Interviews with Ruth King»See allInterviews RSS Feed

Ruth King joins Jim Blasingame to discuss how creative marketing, and knowing what your customers want rather than need, will help your profit margin more than a loss leader strategy.
Ruth King joins Jim Blasingame to reveal why a loss leader strategy for most small businesses is a loser you should avoid, and replace with outrageous service and higher margins.
Ruth King joins Jim Blasingame to report on her recent trip to the amazing Incan ruins called Machu Picchu, and what you have to do to get there.