Ruth King

Ruth King

CEO, ProfitabilityChannel.com and author of The Ugly Truth about Small Business, The Ugly Truth about Managing Employees, and the recently released, The Courage to be Profitable.

Interviews with Ruth King»See allInterviews RSS Feed

Ruth King joins Jim Blasingame to discuss why you have to calculate profit based on a margin calculation, not by mark up, and your ability to sustain success depends on whether you know the difference.
Ruth King joins Jim Blasingame to discuss having a plan that calculates profit based on pricing, not expenses, and making that pricing what you need to get, not what Big Boxes charge.
Ruth King joins Jim Blasingame to reveal why you won’t succeed in business long-term if you don’t have a profit strategy that is based on charging customers enough.