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Category: Marketing, Branding, Advertising

Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to discuss the accelerated pressure of digital transformation on our business models, and therefore on how we rebrand digitally, including applying the SWAT analysis to your brand investment.
Vicky Oliver
Vicky Oliver joins Jim Blasingame to discuss some of the keys to professional success, including being organized, at least to the point of effectiveness, plus seeking collaboration and maintaining flexibility in the face of disruptions.
Tom Anastasi
Tom Anastasi joins Jim Blasingame to discuss some of the things that have been altered by the pandemic shutdown, in both the workplace and the marketplace, that likely won’t be returning to the original form.
Grant Leboff
Grant Leboff joins Jim Blasingame to reveal why your marketing strategy must be transformed digitally as soon as possible, which requires you to deliver your special sauce at the digital interface, not just inside your four walls.
Robert Levin
Rob Levin joins Jim Blasingame to reveal some of the ways and reasons why you have to stay in front of customers with information about what you do and how they can do business with you.
Robert Levin
Rob Levin joins Jim Blasingame to remind you that it’s not your customer’s job to know what you sell, it’s your obligation to continually remind them, and he offers some ideas on how to do that.
Deb Calvert
Deb Calvert joins Jim Blasingame to remind you that part of the expectation of customers is to have an experience that’s different, and we have to train our teams to deliver that in every interaction.
Deb Calvert
Deb Calvert joins Jim Blasingame to remind you that the only thing you have that’s unique to offer customers is the experience they have when they do business with you, which is what they’re looking for.
Beverly Inman-Ebel
Beverly Inman-Ebel joins Jim Blasingame to recommend that you wrap up the year with customers with a virtual holiday video – you can make it on your smartphone – of not more than 90 seconds, to thank them and offer best wishes for the New Year.
George  Troy
George Troy joins Jim Blasingame to talk about why you should start 2021 off with fresh eyes and the perspective that most of what we knew of customer expectations a year ago has changed.

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