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Category: Marketing, Branding, Advertising

Jim Blasingame
Jim Blasingame reveals the difference between what customers need and what they want, and how you can make a very nice living delivering that difference, if you charge for it.
Robert Bly
Robert Bly joins Jim Blasingame to reveal the power of your expertise in words – written and spoken – in the form of content that nurtures customer relationships. Graphics don’t nurture – words do.
Robert Bly
Robert Bly joins Jim Blasingame to reveal the power of words, and how you use them as leverage in your marketing/advertising strategy.
Rob Jolles
Rob Jolles joins Jim Blasingame to discuss the fundamental role that selling has in making the world go round, because it is a natural law in the marketplace that nothing happens until someone sells something.
Grant Leboff
Grant Leboff joins Jim Blasingame to dispel some of the classic marketing myths, like my business is too small to do marketing, and creating content marketing is too difficult.
Grant Leboff
Grant Leboff joins Jim Blasingame to debunk some of the myths of marketing, including that how you did marketing in the past is still valid, plus marketing and selling are the same thing.
Bob Negen
Bob Negen joins Jim Blasingame to reveal some of the unique challenges small business retailers have doing business when a pandemic scare has customers staying home.
Karen Cortell Reisman
Karen Cortell Reisman joins Jim Blasingame to encourage you to use the time-tested power of stories to get your message across and through the clutter, with employees and customers.
Paul Lester
Paul Lester joins Jim Blasingame to offer his wisdom and advice on how what he learned as a professional photographer extends to every business owner: you have to offer something that other people will buy.
Olalah Njenga
Olalah Njenga joins Jim Blasingame to reveal three trends in customer expectations, including the experience, the humanity and the endorsement.

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