Kristin  Zhivago

Kristin Zhivago

Creating a customer-centric world one CEO at a time.

Kristin Zhivago gets up every day thinking about how she can help her clients sell more. Her many adventures in business began as the first woman to sell machine-shop tools in the U.S. and rapidly grew into a life of customer-centric evangelism. She spent decades as a “revenue coach,” often hired to turn around struggling marketing and sales departments for companies of all sizes (from start ups to IBM).

Zhivago knows how to succeed in today's competitive market. Zhivago Partners, a digital marketing management company, is the culmination of her experiences as an entrepreneur, revenue coach, author of 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, keynote speaker, and rescuer of sagging sales. Through it all, she has maintained her strict 'I don't work with jerks' policy and has built a thriving, gold-standard digital marketing firm consisting of professionals experienced in leveraging leading-edge methods to increase revenue for both B2B and B2C companies.

Interviews with Kristin Zhivago»See allInterviews RSS Feed

Kristin Zhivago joins Jim Blasingame to reveal some of the things you must know about competing with Amazon when it comes to appealing to customer state of mind.
Kristin Zhivago joins Jim Blasingame to reveal that state of mind is the most important factor in what motivates someone to seek a purchase, choose a supplier and what they buy, and what you have to do to learn what that is.
Kristin Zhivago joins Jim Blasingame to reveal how to conduct, or contract with people who conduct, your digital marketing strategy, including not minimizing what you know about your own customer expectations.