Kristin  Zhivago

Kristin Zhivago

Creating a customer-centric world one CEO at a time.

Kristin Zhivago gets up every day thinking about how she can help her clients sell more. Her many adventures in business began as the first woman to sell machine-shop tools in the U.S. and rapidly grew into a life of customer-centric evangelism. She spent decades as a “revenue coach,” often hired to turn around struggling marketing and sales departments for companies of all sizes (from start ups to IBM).

Zhivago knows how to succeed in today's competitive market. Zhivago Partners, a digital marketing management company, is the culmination of her experiences as an entrepreneur, revenue coach, author of 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, keynote speaker, and rescuer of sagging sales. Through it all, she has maintained her strict 'I don't work with jerks' policy and has built a thriving, gold-standard digital marketing firm consisting of professionals experienced in leveraging leading-edge methods to increase revenue for both B2B and B2C companies.

Interviews with Kristin Zhivago»See allInterviews RSS Feed

Kristin Zhivago joins Jim Blasingame to reveal the current problem of employee candidates lying about the depth of their experience when interviewing for a job.
Kristin Zhivago joins Jim Blasingame to discuss how we go to market in the digital age with digital leverage that – left to its own devises -- challenges our ethical standards.
Kristin Zhivago joins Jim Blasingame to reveal that digital transformation will require you to rethink how you spend your operating budget, likely less on people and more on technology.