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Category: Marketing, Branding, Advertising

Robert Grede
Robert Grede joins Jim Blasingame to reveal that buying market share through discounting and advertising are two ways to achieve a greater market penetration, but use the discounting judiciously, and the latter in a targeted way.
Bob Prosen
Bob Prosen joins Jim Blasingame to discuss the current challenges of finding qualified employees, and to recommend specific questions to ask so when you do hire someone, you know it’s the right choice.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal the power of scarcity marketing, including the emotional desire to have something that is in short supply and exclusive.
Ross Kimbarovsky
Ross Kimbarovsky joins Jim Blasingame to reveal what reciprocity marketing is, and the four key elements, including a gift, content, don’t be pushy, and ask for feedback.
Mark Babbitt
Mark Babbitt joins Jim Blasingame to reveal why you must be accountable to any negative reviews or other references by taking ownership and declaring your plan to remedy – even if it wasn’t your fault.
Mark Babbitt
Mark Babbitt joins Jim Blasingame to report on some of the many great – and sometimes intimidating -- ways to communicate your marketing message today, and how to lessen the intimidation and get your strategy going.
Bob Negen
Bob Negen joins Jim Blasingame to reveal why engaging customers with the combination of soul and professionalism is the key to success in 21st century retail.
Bob Negen
Bob Negen joins Jim Blasingame to reveal why you gotta have soul today to run a successful face-to-face retail operation, and he defines what that looks like.
Jim Alampi
Jim Alampi joins Jim Blasingame to reveal two of the jobs you can’t delegate as the CEO, including setting the direction of the company, and acquiring the right people.
Robert Bly
Robert Bly joins Jim Blasingame to reveal the power of delivering compelling words in your copy that are the most relevant to the audience.

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