Can a non-performer become a performer? Can a performer turn into a non-performer. Should we focus on what people do well more than on what they don't do well? Chuck Martin answers these questions and others in this interview with Jim Blasingame.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."

Take everything you know about your sales force management and throw it out the window. Justin Roff-Marsh joins Jim Blasingame to talk about completely re-engineering your sales process with a more efficient appoach to selling and managing the sales process.

Should your approach to sales be different in a recession? Paul Cherry talks with Jim Blasingame about some of the ways to approach your sales strategy and customers that might be a little different in a challenging economy.a

What do you have to do to get your small business plugged into the pipeline that is going to deliver the government's economic stimulus money? Janet Christy talks with Jim Blasingame about how a small business gets access to this money.

How technology is changing your relationship with customers and how they are allowing you to reach them. Ramon Ray talks with Jim Blasingame talk about the push and pull of 21st century sales and marketing, including changes in culture and technology.

Selling in a recession is more about what customers need than what you have to sell? John Patterson and Chip Bell talk with Jim Blasingame about how to have the courage to focus more on finding out what customers need than on what you need to sell today.

How is your negotiating strategy connected to your small business strategic planning process? Peter Johnston talks with Jim Blasingame about how to tie these two critical management tasks together to become a better negotiator with your customers.

Why is it even more critical to deliver extreme customer care in 2009? Mark Mayberry joins Jim Blasingame to talk about some customer care stories he's witnesses and what we can learn from them.

Are you managing your business successfully? Robert Fritz and Jim Blasingame talk about some things small business owners should be doing to improve management skills.