How can you convert social media activity into referrals and customers? Lee Rosen joins Jim Blasingame with tips and best practices for how to turn what you do on social media sites, like Twitter, into paying customers.

What should a small business do to have more success in sales? Skip Miller joins Jim Blasingame to talk about what he calls the "3 Cs" of prospect qualification and how to execute them.

Is your small business ready to serve the 24 hour customer? Adrian Ott joins Jim Blasingame to talk about new rules for winning a customer's attention in a time-starved, always-connected economy.

More than marketing, inspire customers to do business with you. Terry Barber joins Jim Blasingame to explain how you can find relevance with customers by inspiring them to continue to do business with you.

Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.

How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.

Why do the four personalities matter when managing employees and serving customers? Bob Phibbs joins Jim Blasingame to reveal how the workplace and the marketplace are influenced by the four major personality types.

How does a small business qualify prospects in the age of social media? Joanne Black joins Jim Blasingame to talk about how to gain qualified referral prospects by incorporating the right mix of face-to-face with social media.

How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.

How do you run a successful retail small business in the 21st century? Bob Negen joins Jim Blasingame to talk about the 21st century issues that all small business retailers have to deal with, including balancing face-to-face with technology.