Adrian C. Ott

Adrian C. Ott

Adrian C. Ott is CEO of Exponential Edge Inc. and the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy. Library Journal said, “Ott is revolutionizing marketing by adding the concept of time” naming it a Best Business Book 2010. Her book also won 2010 Editors Choice and Readers Choice Awards from Small Business Trends. She has been interviewed on Bloomberg TV, The Washington Post, and other major media for her groundbreaking work. Her work has been published in Strategy & Leadership Journal, and she is a regular contributor to Fast Company.

Previously, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.

Interviews with Adrian C. Ott»See allInterviews RSS Feed

Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.
Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.
Adrian Ott joins Jim Blasingame to point out that too many small businesses fall into the classic market research pitfall of doing NOTHING on the way to becoming irrelevant.