George  Troy

George Troy

George Troy is a widely read blogger, author, and consultant focused on retail business communities, including online and brick-and-mortar stores. He has enjoyed decades of real-life experience as a senior executive for some of the best-known and most successful retail companies in the US and globally. A specialist in apparel, footwear, sporting goods, cookware, and home furnishings, Troy has led the retail divisions of Deckers Outdoor (UGG Boots) and outlet divisions of Williams-Sonoma and Pottery Barn.

When he joined UGG Australia to create the brand’s retail channel, Troy directed all aspects of the business (merchandising, marketing, operations, real estate, store construction, and management), taking retail sales from $0 to $400 million in the US, Europe, and Asia in just eight years. Similarly, Williams-Sonoma and Pottery Barn brought Troy in to create and build the outlet channels for those brands. Here, too, he directed all aspects of store operations, including HR, marketing, real estate and construction, and merchandising.

Troy is currently a consultant with The Grayson Company based in New York, which offers a full range of consulting services to retail, e-commerce, wholesale, and omnichannel businesses as well as investment firms focused on the consumer sector. The Grayson Company’s CEO Kevin Mullaney says of Troy, “He has extraordinary expertise in field management, site selection, and lease negotiation, and equal capabilities in merchandising, particularly product development and assortment planning.”

Troy is the author of The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too.

Interviews with George Troy»See allInterviews RSS Feed

George Troy joins Jim Blasingame to reveal some of the elements of surviving the next six months, including don’t ghost customers, and be prepared to take advantage of a 2nd half bounce.
George Troy joins Jim Blasingame to reveal six of the practices you’ll need to employ to survive 2020, including accepting the new velocity of change, invest in better tech, especially ecommerce, and have a financial (cash) plan.
George Troy joins Jim Blasingame to report on the business decisions that retailers in London, England are making as they deal with the coronavirus issue.