Rick Mathieson

Rick Mathieson

Rick Mathieson is chief creative officer at iMathieson – a San Francisco, Bay Area-based marketing consultancy that helps consumer and business brands develop blockbuster digital content and experiences that connect with target audiences in amazing new ways. Rick is also the author of two books on marketing in the digital age – Branding Unbound, on the mobile marketing revolution, and The On-Demand Brand, 10 rules for digital marketing success in an anytime, everywhere world.
Web Sites:
www.iMathieson.com

Interviews with Rick Mathieson»See allInterviews RSS Feed

Rick Mathieson joins Jim Blasingame to reveal how the Mary Meeker Internet Trends reports the various areas of growth potential, especially with podcasts and geo-targeting advertising.
Rick Mathieson joins Jim Blasingame to report on the Mary Meeker 2019 Internet Trends report, which shows how various demographics are adjusting their usage across social media platforms.
Rick Mathieson joins Jim Blasingame to reveal that Google’s SEO parameters are changing rapidly, and three key areas are critical: brand signal, GDPR and the fact that Amazon is increasingly a search engine with their own SEO parameters.