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Category: Marketing, Branding, Advertising

Mari Smith
What's the difference between the various online networking sites? Mari Smith talks with Jim Blasingame about how to distinguish between the various social networking sites, especially with regard to business people.
Kim Castle
How do you build a recession-proof brand? Kim Castle talks with Jim Blasingame about some of the things you can do to strengthen your brand strategy so that you actually thrive during a challenging economy.
John Jantsch
How do you differentiate in a small business between marketing and sales? John Jantsch talks with Jim Blasingame about why small businesses must separate the marketing and sales tasks so that they can become more mutually beneficial.
Ilise Benun
What should you do about marketing when the economy slows down? Ilise Benun talks with Jim Blasingame about how to execute your marketing strategy, even during -- especially in -- a slow economy.
Is there a shift happening in Internet marketing? Esther Dyson talks with Jim Blasingame about how more and more consumers are taking control of how they let companies deliver their marketing messages to them, and how small businesses can be prepared for this shift.
How do your brands create value? Ron Strauss talks with Jim about all the ways your brands build value, first for your customers and therefore, ultimately for your small business.
Is there a new age dawning for marketing? Denise Shiffman thinks there is and she explains it to Jim Blasingame as they discuss how customers want to be marketed to in the 21st century.
Tom Asacker
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.
Do you know the difference between marketing and public relations? Ken Hagihara talks with Jim Blasingame about this difference and how to make sure you're making the most out of your PR opportunities.
Jeff Zbar
What are you doing about getting new business this year? Jeff Zbar talks about this with Jim Blasingame, small business expert and host of The Small Business Advocate Show.

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