Does participating on Twitter qualify as marketing activity? How can a business tell when social media is helping or just stealing your time? Ilise Benun talks with Jim Blasingame about the good, the bad and the ugly of social media for small business.

Are you maximizing the online potential of your business. Carolyn Rhinebarger joins Jim Blasingame to continue the online marketing series, including knowing who your prospects are, what they want, and this is very important, where do they hand out and how do they want you to reach them.

How and how much? Those are the two magic marketing questions small businesses are asking about marketing. Bob Bly joins Jim Blasingame with the answers in the form of perspectives, tips and best practices, especially with regard to paying for search words (pay-per-click) on a local basis. This is really good stuff for local small businesses.

Is it too late for a small business to develop a social media strategy? Jim Blasingame says it's not too late, but it's time to get started with your social media education and strategy development, and he offers his thoughts on how to do that.

Need to get some sales invigorated? Maybe you need a "WOW" project. Jeff Zbar joins Jim Blasingame to offer tips and best practice on how to create some excitement around an opportunity for customers to do business with you that is outside of your typical boundaries, maybe even a little outrageous.

Cash has always been king, but in a recession, it's the emperor. Gene Siciliano talks with Jim Blasingame about how to work with customers to maintain a steady and reliable cash flow, including ways to improve accounts receivable.

When is the best time to conduct training in a small business? Brad Huesken says it's during a recession. Honest! He explains why with Jim Blasingame.

What's the most effective way to leverage your small business in a recession? Steve Strauss and Jim Blasingame explain how using free and low-cost resources available on the Internet can be a great way to get new business and hold on to your existing customers.

Branding without connecting is just expensive noise. That's the message Jonathan Baskin and Jim Blasingame discuss as they explain how small businesses reach customers and build relationships in a period that could be described as "post-marketing."

Take everything you know about your sales force management and throw it out the window. Justin Roff-Marsh joins Jim Blasingame to talk about completely re-engineering your sales process with a more efficient appoach to selling and managing the sales process.