Gene Siciliano

Gene Siciliano

Gene Siciliano CMC CPA is an author, speaker, consultant and coach. He is the founder and president of Western Management Associates, a 30-year old financial management advisory firm based in Los Angeles. Known internationally as Your CFO For Rent,® Gene and his firm help CEOs and owners of privately owned companies grow their net worth and profits by improving their financial processes and decision making. Gene also helps non-financial CEOs and senior executives understand finance and apply it to their companies and their careers.

Gene is a nationally known speaker on financial management and profit enhancement. His book, Finance for Non-Financial Managers is available in bookstores and online.

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Interviews with Gene Siciliano»See allInterviews RSS Feed

Gene Siciliano joins Jim Blasingame to discuss how to determine that if a project fails, was it because we didn’t have the best information, or that we had bad systems and processes.
Gene Siciliano joins Jim Blasingame to reveal why what we’ve already invested in a project that is failing – the sunk costs – is not a reason to continue throwing good money after bad, and how to develop viability metrics.
Gene Siciliano joins Jim Blasingame to discuss the fact that most of us have difficulty admitting that one of our ideas isn’t going to work out, and how that real tendency costs us more than we know.