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Category: Sales, Sales Management

Bob Kustka
According to Bob Kustka and Jim Blasingame, a simple "Thank you" to customers could be the silver bullet that brings a customer back. And yet, these two words are too often not part of the conversation. Bob and Jim talk about this missing element and how and why it must be part of your small business customer care strategy.
Doug Barry
How can you use social media in a small business export strategy? Doug Barry explains with Jim Blasingame about how to use this tool to find foreign buyers and develop relationships with them, in conjunction with other due diligence tools.
Harold Katz
Don't let bad breath derail your sales strategy. Breath expert, Dr. Harold Katz, joins Jim Blasingame to talk about the causes of halitosis and a number of tips on how to keep your breath fresh.
Pamela Springer
What is on the mind of small business owners today? Pamela Springer talks with Jim Blasingame about the most pressing issues small business owners are facing, including how to do more with less, and the best ways to connect with prospects and stay connected with customers.
Robert Bly
How will small business marketing be different after 2009? Bob Bly joins Jim Blasingame to talk about the state of connecting with prospects and turning them into customers, including the new ways customers want to connect with you.
Tom Asacker
How does a small business earn customer loyalty to the level that sustains successful repeat sales? Tom Asacker joins Jim Blasingame to offer a number of valuable tips and best practices on how to make your customers think about you when they need what you sell and come back - and - tell their friends.
Jim Blasingame
What should small businesses think about the social media craze? Jim Blasingame talks about social media, building online customer communities, establishing the values of the communities you build for customers and why you should be on Twitter.
John Jantsch
Creating and nurturing a dynamic referral strategy is one of the most important elements of a successful small business marketing plan, according to John Jantsch, who joins Jim Blasingame to talk about specific tips and best practices in giving and receiving customer referrals.
Tim Berry
What are the key elements in planning strategy? Business planning guru, Tim Berry reveals and discusses with Jim Blasingame the three critical strategic elements when creating a business plan, identity, market and focus.
Darlene Quinn
What is the future of small business retail? Does the travails of big box retailers have to negatively impact Main Street small businesses? Darlene Quinn joins Jim Blasingame to reveal why the big boxes are on the ropes and they discuss how small companies can learn from those failing national brands.

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