SEO can be intimidating for small business owners. John Audette joins Jim Blasingame to discuss marketing myths around search engine optimization (SEO) and what small businesses need to put their money toward, plus using Facebook.

Marketing on the Internet can be very simple. John Audette joins Jim Blasingame to discuss 7 marketing myths, including localization as a win for small business, and having your name, address, and phone number (NAP) online.

Tom Asacker joins Jim Blasingame to discuss why you have to be authentic in bringing your small business passion to life for your customers.

Are you creating return customers by giving them a great experience? Tom Asacker joins Jim Blasingame to talk about the importance of generating a memorable experience to create return customers and customer evangelists.

There is a connection between values and luxury buyers. Pam Danziger joins Jim Blasingame to talk about why values are important to luxury buyers and how small businesses have an advantage when it comes to this segment.

What is the new normal for luxury buyers? Pam Danziger joins Jim Blasingame to discuss how luxury buyers have changed and why demographic shifts are creating a new normal that will last for a generation.

How motivated are affluent consumers to spend? Pam Danziger joins Jim Blasingame to discuss some of the new attitudes among the affluent about how they spend their money.

Do you know the keys to success at the "moment of relevance?" Jim Blasingame offers 3 factors that will help you successfully negotiate the moment of relevance with customers and prospects.

Does your online presence "fit the eye" of your prospects? Jim Blasingame talks about the moment of relevance when prospects see your online presence and decide whether it "fits their eye" before you even know they exist.

The double-edge sword of customer reviews? Jonathan Salem Baskin joins Jim Blasingame to discuss how user-generated content (UGC), or customer comments, are becoming better at revealing authenticity than predicting your experience.