Learn how to identify and use platforms for growth. Phil Simon joins Jim Blasingame to talk about how to grow by using outside platforms as well as your own, while staying true to your business model.

How do you convert customer behavior triggers into business? Adrian Ott joins Jim Blasingame to discuss triggers that cause customers to think about your business, plus how to exploit competitors’ “prairie dog” events.

Does your business's performance match your brand message? Suzanne Tulien joins Jim Blasingame to talk about the branding advantage of small business over big business in The Age of the Customer™.

A brand is a living, breathing perception of your business. Suzanne Tulien joins Jim Blasingame to discuss why you should always consider how your business is perceived by customers, who increasingly are co-owners of your brand.

Are you asking customers how they prefer to be contacted? Jim Blasingame reveals the results of a Small Business Advocate poll which how we prefer a business connect with us electronically and discusses how these preferences will evolve.

There is a connection between values and luxury buyers. Pam Danziger joins Jim Blasingame to talk about why values are important to luxury buyers and how small businesses have an advantage when it comes to this segment.

What is the new normal for luxury buyers? Pam Danziger joins Jim Blasingame to discuss how luxury buyers have changed and why demographic shifts are creating a new normal that will last for a generation.

How motivated are affluent consumers to spend? Pam Danziger joins Jim Blasingame to discuss some of the new attitudes among the affluent about how they spend their money.

Are you practicing precision target marketing? John Stanton joins Jim Blasingame to discuss how to identify your target customer and then use precision target marketing to reach them.

Authenticity is becoming the coin of the marketplace. Ruth Sherman joins Jim Blasingame to talk about how customers want to see humanity and authenticity from the people and companies they do business with.