In The Age of the Customer™, the challenge is to not become irrelevant. Alan Maites joins Jim Blasingame to discuss the power of creating a customer-centric strategy, both offline and online, to stay relevant in The Age of the Customer™.

How is marketing different in The Age of the Customer™? Alan Maites joins Jim Blasingame to discuss the 21st century model of marketing as customers continue to gain more control.

Want to reach more Main Street customers? John Audette joins Jim Blasingame to offer tips and best practices on how to refine your Google Places profile with accurate and consistent information.

Why should every small business owner have a smart phone? John Audette joins Jim Blasingame to discuss online marketing channels, including the explosion of online local search because of the recent proliferation of smart phones.

Are the Yellow Pages obsolete? John Audette joins Jim Blasingame to discuss the power of local search, the best thing to happen to small business since the invention of the PC.

In The Age of the Customer™, communities will control your marketing message. Stacy DeBroff joins Jim Blasingame to discuss the shift from targeting demographics to marketing inside of communities, many of which are heavily influenced by moms.

Moms are increasingly influencing the marketplace. Stacy DeBroff joins Jim Blasingame to report that moms spend 85% of the money and, consequently, are influencing everything from marketing to product development to social media communities.

Why is small business better at social media than big business? Joseph Jaffe joins Jim Blasingame to discuss why small businesses have an inherent advantage when it comes to building social media communities.

You can influence how your business is presented online. Kathy Perry joins Jim Blasingame with tips on using Google Profiles to manage how Google presents your business and products in search results.

Do you have a multimedia strategy? Kathy Perry joins Jim Blasingame to talk about why you should be leveraging social media as a way to find and serve customers, and she identifies some of the tools to use.