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Category: The Age of the Customer®

Chip Bell
Chip Bell joins Jim Blasingame to report on the many disruptions that are happening in the marketplace and how to make sure you’re on the right side of these changes.
Chip Bell
Chip Bell joins Jim Blasingame to reveal how to make sure you get your share of the business abandoned by the big retailers before Amazon moves in, including delivering experiences that make customers tell others.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal that your market research plan could begin as simply as using college marketing interns to help you as part of their major requirements.
Adrian C. Ott
Adrian Ott joins Jim Blasingame to reveal some of the ways to make sure you get the most for your market research investment, including making sure you provide accurate specifications to the researchers.
Lisa Magnuson
Lisa Magnuson joins Jim Blasingame to reveal important practices on how to sell to the top executives, or have them introduce you to the people they’ve chosen to make those purchases.
Lisa Magnuson
Lisa Magnuson joins Jim Blasingame to reveal some of the steps and best practices to nurture relationships with CEOs and other C-suite occupants in order to sell them or get referrals.
Dave Ulrich
Dave Ulrich joins Jim Blasingame to discuss having the right corporate culture which demonstrates to customers what you want to be known for.
Dave Ulrich
Dave Ulrich joins Jim Blasingame to the difference between know what your corporate culture is and developing the right culture that meets customer expectations.
Robert Levin
Robert Levin joins Jim Blasingame to discuss how much digital resources small businesses have to employ in order to meet the expectations of 21st-century customers.
Jim Blasingame
Jim Blasingame compares running a small business with how a Tour de France team runs that race.

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