For B2B sales success, the customer experience is everything, according to Jim Blasingame, who reveals the way business-to-business selling must be conducted in The Age of the Customer™.

How can you mine the gold that can be found in the contact information of the people you meet? Jeff Zbar and Jim Blasingame talk about specific tips and best practices you can use to leverage modern technology with an old practice: meeting people and finding out how to connect with them later.

Could the marketplace use some "better angels"? Gene Griessman joins Jim Blasingame to invoke the wisdom of President Lincoln's quote, "appeal to our better angels" and to apply that wisdom to our behavior in the marketplace, especially with customers.

Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.

Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.

How does a small business find relevance in The Age of the Customer™? Jim Blasingame identifies the markers of what he calls The Age of the Customer™, how this is changing the marketplace and what businesses have to do to compete in this new Age.

How are you connecting with customers? How do you deliver proposals? How much in-person contact do you make? Diane DiResta and Jim Blasingame discuss knowing what connecting tool or practice to use with customers so you don't spend too much time in the virtual world.

Face-to-face is the original social media. Jim Blasingame makes this point as he talks about how to blend our "embarrassment of riches" in communication technology in appropriate ways with the always valuable in-person contact.

The simple pause is a valuable utility infielder in small business, according to Nance Guilmartin, as she talks with Jim Blasingame about how the pause can be used productively and effectively for offense, defense or even when you're sitting on the bench.

Using Internet tools is a 21st century requirement for effective sales performance for business-to-business activity. Sam Richter and Jim Blasingame discuss how to blend the old fundamentals and the new tools to make sure you meet your sales goals.