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Category: Networking

Tom Asacker
Jim and Tom talk about successful businesses and their relationship to the public's perception. Since perception drives decision making, Tom talks about why businesses should focus on their customers and not themselves.
Ivan Misner
Ivan helps Jim discuss what it takes to be a small business owner. Ivan provides statistics on how small business' impact on the American economy, and they move on to talk about some of the key issues and options of entrepreneurialism. Ivan develops the franchise options available to prospective entrepreneurs.
Ivan Misner
Another great visit with the world's networking guru. Ivan begins the visit talking about what he calls "the cure for the common cold call." Ivan also introduces a referral method he calls VCP system. You're going to have to listen to find out what Ivan means by this. Don't worry, it'll be worth the time.
Ivan Misner
Ivan joins Jim to talk about important and successful techniques of networking, including something Ivan calls a Memory Hook, how they are born, and how to use them.
Ivan Misner
Ivan is the world's expert on networking, and he joins Jim for the first time to talk about the importance of word-of-mouth marketing, which is what happens when you network. One of the tools Ivan talks about is something he calls a Memory Hook, which is something you say that makes people remember you after you are out of sight. Ivan also discusses the three kinds of people in the marketplace, and something he calls "Cave dwellers".
Steve Martin
Steve talks with Jim about the importance and fundamentals of networking to grow your small business, and the concept of Givers Gain.

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