Ivan Misner

Interview with Ivan Misner

Ivan is the world's expert on networking, and he joins Jim for the first time to talk about the importance of word-of-mouth marketing, which is what happens when you network. One of the tools Ivan talks about is something he calls a Memory Hook, which is something you say that makes people remember you after you are out of sight. Ivan also discusses the three kinds of people in the marketplace, and something he calls "Cave dwellers".

Category: Networking

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