Robert Grede

Robert Grede

Robert Grede is the author of Naked Marketing: The Bare Essentials, 3rd ed.

Interviews with Robert Grede»See allInterviews RSS Feed

Rob Grede joins Jim Blasingame to reveal that the best way to sell intangibles, like services, is by focusing customers on profits opportunities and how your offerings can help them help their customers.
Rob Grede joins Jim Blasingame to reveal some of the reasons why selling intangibles, like services, requires certain specific steps and techniques that are somewhat different from other forms of products.
Robert Grede joins Jim Blasingame to report on how one of his clients demonstrates good corporate citizenship as a best practice, plus what the dark side looks like in corporate America.