More and more, customers are posting their experiences, good and bad, online. Chip Bell and John Patterson join Jim Blasingame to discuss why customers are using user generated content to make their buying decisions and the impact of these customer reviews on your business.

How are generations and technology impacting your sales strategy? John Dini joins Jim Blasingame to reveal how the combination of multiple generations in the marketplace with new technologies is complicating the sales process.

In the 21st century, small businesses have a marketing advantage. Ed Abel joins Jim Blasingame to talk about the marketing advantage of small businesses because of increasing demand by customers for values and relationships.

What is your company's social media policy for employees? Jane Pollak joins Jim Blasingame to discuss social media distractions in the workplace, plus how prepared is Gen Y for the job search and interview process.

Could online surveys help you have more customers? Kathy Perry joins Jim Blasingame to talk about how to use online survey tools as a handy and easy way to connect with customers and strengthen those relationships.

It's not enough to be competitive, you also have to stay relevant. Alex Terry joins Jim Blasingame to discuss how cloud computing allows small businesses to be competitive and avoid becoming irrelevant in The Age of the Customer™.

Where will 80 million Gen Y’s work? Donna Fenn joins Jim Blasingame to discuss the realities of the job market for Generation Y, plus what they bring to the table, including technology skills and the ability to work in teams.

You can you be competitive and still be irrelevant. Jim Blasingame reveals why The Age of the Customer™ is making being relevant - connecting with the customer on their terms - more important than merely being competitive.

The customer is now in control – get over it! Jim Blasingame talks about two of the factors that are creating paradigm shifts which have caused the Age of the Seller to succumb to The Age of the Customer™.

Jim predicts in three years, social media will just be one of the ways we go to market. Jeff Zbar joins Jim Blasingame to discuss the comparison of the evolution of social media with that of home-based business, websites, etc..