How creative does a small business need to be with its marketing in order to survive during a recession? Lois Geller joins Jim Blasingame with creative marketing tips, including how to avoid discounting.

Setting sales goals are critical for small business success, according to Don Cooper, as he and Jim Blasingame discuss the importance of having a structured sales goal setting process, including specific tips and best practices.

Should a small business focus on public relations even in a recession? Bill Glynn joins Jim Blasingame to talk about how to survive the recession, including the need to have a public relations strategy.

How much can small businesses learn from introverts in a recession? Pat Weber and Jim Blasingame discuss their thoughts on surviving the recession, including some of the characteristics of introverts.

What does a small business have to do to survive a recession? Ruth King and Jim Blasingame discuss staying focused, with a realistic attitude about how to define success, and especially, doing a good job of managing cash.

What if someone told you that giving stuff away could help build your brand? Well, that's exactly what Karen Post told Jim Blasingame as they talked about some of the strategies you can use around free stuff.

For many small businesses, 2009 is going to be a challenging year. What are you going to do about it? Colleen Rickenbacher talks with Jim Blasingame how to plan for success, even in a recession.

What should the new administration do about the millions of illegal immigrants? Tamar Jacoby joins Jim Blasingame to talk about the real impact illegals have on the economy and some ideas on how the new administration might deal with them.

During a tough economic period, how do we keep employees engaged and committed to excellence? Michael Stallard joins Jim Blasingame to give some new ideas on how to talk to our teams so they think positively and work productively.

What are the top 10 myths perpetrated on small business by the media in 2008? Julia Seymour joins Jim Blasingame to dispel some of the media myths of 2008 and how they impact our small businesses.