Karen and Jim talk about creating a brand that is the glue between your product and the marketplace.

Ilise joins Jim more than five years after her first appearance on the show. They talk about email filtering and the effects it has on your email marketing.

Michael shares with Jim how management needs to approach younger generations.

Nancy joins Jim to talk about creative marketing and how to market your business without spending a fortune.

Bob joins Jim for the first time to discuss the importance of improving your personal skills in marketing.

Paula shares with Jim some insight into marketing for a small business. They talk about ways to maximize your marketing dollars. Paula explains the importance of joining your Chamber of Commerce.

Michael joins Jim to talk about the differences in environment and employee bases in the 21st century.

Jim and Ilise talk about search engines and how to use them to promote your business.

Bob joins Jim on Labor Day to talk about how the holiday has changed over the years, and its significance in the 21st century.

Jim and Karen talk about the idea of having a brand and how to dominate with your brand. Karen explains how important it is to breed your brand within your organization.