Peter and Jim discuss the importance of making sure our mission statement, and any communication with the marketplace, focuses on what's in it for customers. Peter says to say "you" instead of "we."

Pam and Jim talk about how to rethink our ideas about marketing luxury, and how to turn that new thinking into increased profit margins.

Lois joins Jim on her third anniversary on the show to talk about how to avoid "Ho-Hum" advertising. <br></["br"]>

Dr. Samli’s new book supports what you’ve heard Jim say for years. Focus on what customers want not what they need. The price war is over and don’t try to fight it. And the key to success in small business is differentiating your self from competitors large or small.

Earline joins Jim during Office Depot's Success Strategies for Businesswomen's Conference to talk about the changes in public policy issues concerning women. Earline also explains how she got into the advertising business.

Nely joins Jim to explain how women have to fight in the business world and the break they get during Office Depot's Success Strategies for Businesswomen's Conference. Nely also talks about what inspired her to create The Swan.

Bob joins Jim on Presidents Day to talk bout his perspectives on the American market place, on the global marketplace and his perspectives on the two marketplaces in the 21st century.

Jean and Jane talk to Jim about the importance of making your brand stick out in a marketplace where comparison shopping is extremely easy for your customers. They also talk about how you can build theater in your business to create a special experience for your customers.

Paco joins Jim to talk about why shoppers are drawn to malls and what main street small businesses can to do counter.

Jan joins Jim to talk about taking early retirement and using the money to capitalize a small business. They also talk about how to use an entrepreneur's retirement plan to do this.