Buckle up! Floyd is in the building. Mr. Creativity joins Jim to introduce Zing Marketing, which is a new way of creating ideas. You don't want to miss this. Anything can happen when Floyd and Jim work together.

Floyd talks with Jim about creativity and something Floyd calls "The Game".

Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual).