Interview with Floyd Hurt
Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual).
Category:
Innovation, Creativity
More interviews with Floyd Hurt »See all
Floyd joins Jim to talk about how to turn the features of the things you sell - and that you love way too much - into the benefits that actually attract customers.
Floyd joins Jim to talk about who to establish your business in the marketplace, including a few things not to do.
Floyd joins Jim to help him celebrate seven years on the air and to talk about what has changed for small businesses over that time.
Jim and Floyd discuss some things a small business owner can do for easy market research.
Jim and Floyd talk about how to get the most out of advertising for your small business.
