Floyd Hurt

Floyd Hurt

Floyd Hurt is a dynamic creativity speaker and author of Rousing Creativity, Think New Now! For over 28 years, Floyd has been involved in every phase of sales, marketing, and advertising from pounding the streets of New York as a sales representative to developing and marketing new products. He has worked with products as diverse as video programs and fruit pies, and corporations as diverse as Time, Inc. and the FBI. In 1981, Floyd founded Probe, Inc., a full service advertising agency which continues to thrive. This breadth and depth of knowledge, expertise, and experience adds power, value, and usefulness to every element of Floyd's presentations.

Interviews with Floyd Hurt»See allInterviews RSS Feed

Floyd joins Jim to talk about how to turn the features of the things you sell - and that you love way too much - into the benefits that actually attract customers.
Floyd joins Jim to talk about who to establish your business in the marketplace, including a few things not to do.
Floyd joins Jim to help him celebrate seven years on the air and to talk about what has changed for small businesses over that time.