The only thing that is unique about the contact your small business has with a customer is the experience they have with you. Make sure your employees are trained to give that experience. » More

Do you mail catalogs out to prospects? Lois Geller offers some tips that will help you mail smarter and get more sales. » More

In the past, businesses controlled information about their products and services. In the future, the customer will have more control. Jim Blasingame explains how. » More

If you have an open account with your customers, it may cost you more than it's worth. Perhaps factoring is the solution. Tracy Eden offers some suggestions. » More

Is doing what you love going to bring in the big money? Not necessarily. Read on to find out what Tom Asacker suggests. » More

In these times of turbulence and anxiety, it's important for small business owners to remain feisty and survive, according to Chip Bell and John Patterson. » More

Make your best customers feel special if you want to keep them around. Lois Geller tells the story. » More

A little bit of worrying isn't bad if it causes you to take action, like caring for your customers, according to Jim Blasingame. » More

In today's economic climate, cost is not the only deciding factor for purchases. Beverly Inman-Ebel offers some tips on providing service with her acronym for SERVICE. » More

Small business owners should think of social media/social networking as actually "building on-line communities." Jim Blasingame shares why. » More