Go mobile! A higher level of social media marketing (part 2)

Daniel Burrus


Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the Internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.
Last month, I shared how both technology and people are driving the prevalence of mobile social media. This month, I would like to share the benefits of mobile social media marketing and how they can impact you company immediately.
If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here’s why:
It expands your Internet footprint. You can only monitor and respond to so many Facebook Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say what’s on your mind whenever you want. As such, you expand your Internet footprint and make it easier for prospects to find you.
It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, you’re now listed 3,000 times.
It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility.
It improves communication and feedback. Many companies are monitoring people’s tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers.
It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As they’re becoming more business friendly, they’re going to be very mobile friendly. It’s the next iteration.
It fuels content generation. Because you’re micro-blogging and doing Facebook entries, you’re creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into you prospects’ and customers’ hands.
It supports decision-making. You can make better decisions if you’re monitoring what’s going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you don’t have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.

Go mobile today

In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.
As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now it’s about getting people’s attention and engaging with them. It used to be about gaining shelf space; not it’s about gaining mind share. It used to be about mass marketing; now it’s about niche marketing. It used to be about trying to control your customers; now it’s about using influence and reputation to generated desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.

Daniel Burrus, one of the world's leading technology forecasters, business strategists, and author of six books
Copyright 2010 Author retains copyright. All Rights Reserved.

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