As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More

In the 21st century, Professional Selling Skills (PSS) are an essential, non-negotiable business fundamental. Here are three key components. » More

Jim Blasingame explains why the user-generated content is word-of-mouth on digital steroids. » More

Jim Blasingame shares ways to increase the depth of field of your customer photo. » More

Jim Blasingame shares why "Follow me home" is a good buying signal for your business. » More

Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More

In The Age of the Customer, where value is now presumed, the prime differentiator is no longer competitiveness, but rather relevance. Today the question every business must focus on when they go to... » More

When customers are empowered, businesses are disrupted and barbells are likely. » More

Jim Blasingame reveals what customers want of businesses in The Age of the Customer, and what a small business must do to foster customer loyalty while potentially increasing profitability. » More

Jim Blasingame tells Republicans, Democrats and small businesses: You can fall in love with what you do, but you can't fall in love with how you do it. Like the electorate, customers and the market... » More