Small business customers - like the electorate - have evolving expectations. In the 21st century, politicians and businesses can fall in love with what they do, but not how they do it. Here's why. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More

As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More

In the 21st century, Professional Selling Skills (PSS) are an essential, non-negotiable business fundamental. Here are three key components. » More

Jim Blasingame explains why the user-generated content is word-of-mouth on digital steroids. » More

Jim Blasingame shares ways to increase the depth of field of your customer photo. » More

Jim Blasingame shares why "Follow me home" is a good buying signal for your business. » More

Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More