Now more than ever, small businesses need to focus on what their customers want, which is customization, and leave the commodities to the Big Boxes, like Amazon. » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

As a small business owner, you’ve accrued a rare pandemic present arising from the increased velocity of the New Regular economy: Trust is now more valuable and more powerful than ever. And since s... » More

Even when operating a business is fun, it usually isn’t funny, except when we're laughing at ourselves. But perhaps we can learn something from the simple truths that are foundational for all good ... » More

As we pass through this mid-pandemic wormhole into whatever's next, marketplace paradigms will shift all around us. And, as we know, when a paradigm shifts everything goes back to zero. Are you pre... » More

Small business customers - like the electorate - have evolving expectations. In the 21st century, politicians and businesses can fall in love with what they do, but not how they do it. Here's why. » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More

As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More