In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More

It’s easier to keep a customer than find a new one – everybody knows that. The bad news is, with all of the mega-corp algorithms, online competitors, and cyber-clutter, keeping the attention of eve... » More

Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More

Get your small business off to a good start in the New Year by incorporating these ten fundamentals into your management practices. And, remember, there’s a reason some things are fundamental. They... » More

If your sales effort isn’t getting the job done, it’s probably not because your team isn’t working hard enough, it’s because in The Age of the Customer, vendors are being ruled in or out before the... » More

You’ve no doubt seen the classic Jeff Foxworthy act where he says, for example, “If you have more than one car jacked up in your front yard, you might be a redneck.” Just as Jeff got rich deliverin... » More

For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.” » More

As the shift from the Age of the Seller to the Age of the Customer plays out, two types of sellers — Hidebound and Visionary — currently exist in parallel universes, but not for long. Which one are... » More

Now more than ever, small businesses need to focus on what their customers want, which is customization, and leave the commodities to the Big Boxes, like Amazon. » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More