For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More

As a small business, you have only one differentiator: the positive personal experience the customer attributes directly and uniquely to your business. Which won't happen if your employees blow a v... » More

In the 21st century, Professional Selling Skills (PSS) are an essential, non-negotiable business fundamental. Here are three key components. » More

Jim Blasingame explains why the user-generated content is word-of-mouth on digital steroids. » More

Jim Blasingame shares ways to increase the depth of field of your customer photo. » More

Jim Blasingame shares why "Follow me home" is a good buying signal for your business. » More

Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More

In The Age of the Customer, where value is now presumed, the prime differentiator is no longer competitiveness, but rather relevance. Today the question every business must focus on when they go to... » More