In the Age of the Customer, the advantage small businesses have over big boxes is that they can deliver what customers want, not what they need. Blasingame’s Law of Difficult Customers explains the... » More

In the Age of the Customer, everything a small business sells is a commodity. As a Main Street business, you have only one differentiator: the positive personal experience customers attribute direc... » More

The gold professional salespeople seek is in their customer's and prospect's heads. And the most powerful gold mining tool of a successful salesperson is the ear, not the mouth. » More

In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More

It’s easier to keep a customer than find a new one – everybody knows that. The bad news is, with all of the mega-corp algorithms, online competitors, and cyber-clutter, keeping the attention of eve... » More

Storytelling is humanity in words. And since small businesses are the face and voice of humanity in the marketplace, we have a great advantage in the Age of the Customer. No market sector can execu... » More

Get your small business off to a good start in the New Year by incorporating these ten fundamentals into your management practices. And, remember, there’s a reason some things are fundamental. They... » More

If your sales effort isn’t getting the job done, it’s probably not because your team isn’t working hard enough, it’s because in The Age of the Customer, vendors are being ruled in or out before the... » More

You’ve no doubt seen the classic Jeff Foxworthy act where he says, for example, “If you have more than one car jacked up in your front yard, you might be a redneck.” Just as Jeff got rich deliverin... » More

For a small business to find success in The Age of the Customer, Naisbitt’s Razor must be at the heart of your business strategy: “The more high tech we have, the more high touch we will want.” » More