No question, cloud computing is an example of technology increasing business efficiencies and leverage. And for small businesses, it’s been a godsend. But like all high-tech tools, there’s an assoc...
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As the CEO of your small business, being surprised and unprepared for the next disruption is unacceptable. Strengthen your business so it has the maximum opportunity to withstand business interrupt...
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With all of the cloud power available, every small business should become more aware of how to use cloud-based services and seek these options to operate more efficiently, competitively, and profit...
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Ever wonder why we're increasingly anxious about technology? While digital leverage is sexy and compelling, it’s simultaneously disrupting our analog expectations and troubling our requirement of t...
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Thanks to a new crop of Internet Geniuses, small businesses have an embarrassment of riches in communication options. So, why does email continue to be the workhorse of choice by serious profession...
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In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat...
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Trust and all its proxies are a small business’s most powerful competitive tools. But you have to install it in your digital offerings and deliver it ut prius. It doesn’t work post hoc. Wait. What?
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Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers.
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The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance?
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Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch.
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