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Jim Blasingame
Ever wonder why we're increasingly anxious about technology? While digital leverage is sexy and compelling, it’s simultaneously disrupting our analog expectations and troubling our requirement of t... » More
Jim Blasingame
Thanks to a new crop of Internet Geniuses, small businesses have an embarrassment of riches in communication options. So, why does email continue to be the workhorse of choice by serious profession... » More
Jim Blasingame
In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More
Jim Blasingame
Trust and all its proxies are a small business’s most powerful competitive tools. But you have to install it in your digital offerings and deliver it ut prius. It doesn’t work post hoc. Wait. What? » More
Jim Blasingame
Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More
Jim Blasingame
The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More
Jim Blasingame
Your success in the New Regular, post-pandemic economy will be determined by how well you manage the intersection of the two binary codes: high tech AND high touch. » More
Jim Blasingame
For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More
Jim Blasingame
For most of the 20th century, Americans enjoyed what Jim Blasingame calls The Golden Age of Customer Service. Sadly, based on recent research, it appears we're in the Plastic Age. » More
Jim Blasingame
The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More