Empathy is truly essential in effective marketing. Here are some tips to better understand your customers while marketing from Karen Post. » More

Chances are your business offers a few products or services that are commodities. Dan Burrus tells us how to make those commodities stand out. » More

How do you reach customer loyalty in your small business, whether marketing, sales, customer service, etc.? Just follow the yellow brick road. » More

There is something that clearly sets humans apart from other fauna, sentience. Jim Blasingame discusses if we should deliver what customers want or sell commodities they need. » More

As the business world evolves, ways of communicating with prospects and customers must evolve too. Incorporating mobile devices as a way to achieve objectives, opens your company up to a whole new ... » More

With all the technology now to make contact with our small business customers, it's sometimes hard to create and maintain close relationships. » More

You worked hard to attract customers to your small business during the holidays. Read these tips on how to maximize your investment to retain existing customers. » More

Looking for a way to add more positive feedback to your sales? Product reviews may be the way to go, according to Neal Creighton. » More

Are your customers asking you to drop you price as a soloist? Terri Lonier provides some alternative options. » More

Salespeople often get a bad rap. Brad Huisken brings a story to the table that shows you as a salesperson that helping your customers is worth it. » More